Hi, I’m Jess

I’m a Content Designer and UX Writer with 10 years of content strategy experience. I’m currently working on the Google Wallet team, with a focus on digitizing physical items like driver’s licenses, passports, transit tickets, event tickets, and more.

Work experience

Content Designer and UX Writer | Google | Boulder, CO | May 22 - Present

  • Design intuitive, content-focused user experiences based on relevant content design trends, Google voice and tone, and industry best practices

  • Influence UX design decisions through close collaboration with designers, product managers, and engineers to meet business needs while creating user-first content

  • Leverage UX research to draw conclusions about content performance and make improvements to increase user engagement and satisfaction

  • Effectively structure and organize information to help users successfully complete complex tasks

Content Strategist | Google | Boulder, CO | January 2018 - May 2022

  • Established a cross-channel content strategy to improve users’ experience with Google’s products by keeping help content up to date, relevant, and useful

  • Identified top user issues within product and developed a content strategy to cover issues on a quarterly basis or as new issues emerge weekly

  • Supported product launches by putting users first, simplifying complex concepts, and writing easy to understand help content that's accessible for Google's global user base

  • Managed launch content for Google’s consumer product help centers through feature testing, writing content, and coordinating stakeholder reviews resulting in more than 2 billion page visits annually

Community Network Manager | ClinOne | Denver, CO | June 2017 - November 2017

  • Wrote compelling email content to engage referring physicians and connect patients with clinical trials

  • Developed analytical tools and metrics to review referral patterns by conducting A/B tests

  • Managed over 30 active sponsor-user accounts by setting up study information in the app and providing ongoing support throughout the clinical trial

Senior Project Manager | PR Newswire | Denver, CO | March 2015 - June 2017

  • Managed project timelines by working within stakeholders' aggressive deadlines, weekly production pushes, and the implementation team's schedules

  • Maintained and cultivated relationships with each client post-sale by reaching out about new features, guiding digital content best practices, and providing ongoing support as needed

  • Conducted product demos during sales process as well as CMS trainings post-launch

  • Created and developed new processes for implementing an ADA compliant website by researching information and working closing with product to make platform wide updates

  • Launched over 50 microsites in under 2 years, resulting in a promotion to Senior Project Manager

Listener Support Intern | Pandora | Oakland, CA | June 2014 - August 2014

  • Analyzed over 4,000 support cases for quality assurance by sorting feedback as either positive or negative to create a list of the top 5 areas for improvement

  • Updated and maintained email stationary databases for Listener Advocates to easily and efficiently navigate thousands of cases daily, which were then used for new hiring training purposes

  • Became proficient in technical troubleshooting for all Android, iOS, Windows devices, web browsers, automotive dashboards, streaming players, gaming consoles, and dozens of other devices that support Pandora

  • Developed a system to sort through independent music submissions resulting in over 150 new independent artists adding their music to the platform

Marketing Intern | iHeartRadio | Los Angeles, CA | January 2014 - May 2014

  • Supported the VP of Marketing and the Marketing Coordinator with special projects and events, including the full execution of Wango Tango 2014

  • Compiled both the monthly Press Links report and bi-weekly competitive report for the VP of Marketing and Marketing Coordinator to create strategic campaigns resulting in improved local radio station engagement

  • Served as a Promotions associate by coordinating station events to create relationships with listeners and improve overall listening numbers

  • Composed, edited, and distributed press releases regarding upcoming promotions, contests, and events

Contact

jess.dicroce@gmail.com

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